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2026 Q1 · 13F Analysis

Baillie Gifford & Co Doubles Down on Emerging-Market Profit Pools in 2026-Q1

Published July 8, 2026 · Based on the SEC 13F filing for 2026 Q1

Portfolio Manager
Baillie Gifford & Co
Performance
-16.79% (2026 Q1)
AUM (13F)
$97.89B
# of Holdings
271
Performance Rank
Allocation (Top 20)
58.84%

Key takeaways

  • Recycles mega-cap gains into earlier-stage emerging-market profit pools
  • Builds a bolder EM financials and energy sleeve despite macro angst
  • Leans into software and AI plumbing over headline platform winners
  • Funds EM and infra bets by trimming long-held US consumer champions
  • Keeps overall tech exposure steady but shifts toward riskier growth names

The thesis in one look

Baillie Gifford’s 2026-Q1 book reads like a deliberate harvest-and-rotate out of mature platform winners into earlier-stage, higher-volatility profit pools, especially in emerging markets and infrastructure.

The top of the book is still dominated by long-duration growth in AI and digital commerce — NVIDIA at 7.26%, Amazon at 5.98%, MercadoLibre at 5.71%, Spotify at 4.07%. But the fund quietly took chips off these giants and redirected capital into riskier edges: Latin American banks and energy, Indian online travel, AI-enabling software, and futuristic industrials.

Technology remains the core at 40.4% of the portfolio with only a marginal downtick from 40.74%, while consumer internet and e-commerce edged down. Industrial, health care, finance, and energy sleeves each saw incremental gains, suggesting the manager is acknowledging concentration risk after a -16.79% quarter but not retreating from growth — just pushing it into less fully-discovered pockets.

Portfolio concentration
NVDA — 9.1% ($7.11B)AMZN — 7.5% ($5.85B)MELI — 7.2% ($5.59B)SPOT — 5.1% ($3.99B)NU — 4.6% ($3.54B)SHOP — 4.4% ($3.44B)NET — 4.2% ($3.29B)SE — 4.2% ($3.28B)PDD — 3.7% ($2.90B)APP — 3.4% ($2.67B)Other — 46.5% ($36.18B)
54%in top 10
  • NVDA9.1%
  • AMZN7.5%
  • MELI7.2%
  • SPOT5.1%
  • NU4.6%
  • SHOP4.4%
  • NET4.2%
  • SE4.2%
  • PDD3.7%
  • APP3.4%
  • Other46.5%

Performance History

Performance Metric3-Year Annualized3-Year Cumulative
Top 20 Holdings Weighted+18.22%+65.23%
Top 20 Holdings Unweighted+16.37%+57.60%

Fund Performance vs S&P 500

Exposure

Sector allocation

Current sector weights across the reported book, with the shift since last quarter.

Technology40.4%−0.3%
Consumer Discretionary25.9%−1.4%
Industrials8.9%+0.8%
Real Estate8.7%−0.3%
Health Care8.5%+0.2%
Finance6.5%+0.6%
Energy1.2%+0.4%

Portfolio

Portfolio allocation

The fund's largest reported positions.

Top Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
NVDA
NVIDIA
7.26%40.75M$7.11B
-7.11%(-3.12M)
2025-Q1: 46.89M shares2025-Q2: 49.06M shares2025-Q3: 46.55M shares2025-Q4: 43.87M shares2026-Q1: 40.75M shares
$10.42(+1769.18%)
2026-03-31
AMZN
Amazon.Com
5.98%28.09M$5.85B
-4.41%(-1.29M)
2025-Q1: 34.83M shares2025-Q2: 33.29M shares2025-Q3: 31.66M shares2025-Q4: 29.39M shares2026-Q1: 28.09M shares
$18.61(+1204.19%)
2026-03-31
MELI
MercadoLibre
5.71%3.23M$5.59B
-7.13%(-248.30K)
2025-Q1: 3.78M shares2025-Q2: 3.51M shares2025-Q3: 3.32M shares2025-Q4: 3.48M shares2026-Q1: 3.23M shares
$476.74(+269.88%)
2026-03-31
SPOT
Spotify Technology SA
4.07%8.22M$3.99B
-1.36%(-112.90K)
2025-Q1: 10.84M shares2025-Q2: 9.63M shares2025-Q3: 8.70M shares2025-Q4: 8.33M shares2026-Q1: 8.22M shares
$159.48(+204.73%)
2026-03-31
NU
Nu Holdings Ltd.
3.62%246.56M$3.54B
-4.16%(-10.69M)
2025-Q1: 265.16M shares2025-Q2: 260.98M shares2025-Q3: 251.46M shares2025-Q4: 257.26M shares2026-Q1: 246.56M shares
$8.79(+54.82%)
2026-03-31
SHOP
Shopify Inc
3.52%29.02M$3.44B
-7.00%(-2.18M)
2025-Q1: 55.88M shares2025-Q2: 37.75M shares2025-Q3: 35.44M shares2025-Q4: 31.21M shares2026-Q1: 29.02M shares
$30.21(+295.48%)
2026-03-31
NET
Cloudflare Inc
3.36%15.92M$3.29B
-5.35%(-899.52K)
2025-Q1: 27.43M shares2025-Q2: 25.53M shares2025-Q3: 21.85M shares2025-Q4: 16.82M shares2026-Q1: 15.92M shares
$61.28(+295.60%)
2026-03-31
SE
Sea Ltd ADR
3.35%39.65M$3.28B
+2.31%(+895.28K)
2025-Q1: 39.53M shares2025-Q2: 41.62M shares2025-Q3: 40.09M shares2025-Q4: 38.76M shares2026-Q1: 39.65M shares
$107.49(-3.90%)
2026-03-31
PDD
PDD Holdings Inc
2.96%28.35M$2.90B
-8.63%(-2.68M)
2025-Q1: 40.05M shares2025-Q2: 34.37M shares2025-Q3: 31.80M shares2025-Q4: 31.03M shares2026-Q1: 28.35M shares
$71.24(+15.65%)
2026-03-31
APP
AppLovin
2.72%6.70M$2.67B
+8.66%(+533.78K)
2025-Q1: 5.27M shares2025-Q2: 6.40M shares2025-Q3: 6.25M shares2025-Q4: 6.17M shares2026-Q1: 6.70M shares
$275.62(+91.23%)
2026-03-31

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

Added to
22
BAPCredicorp+90.5%
MMYTMakeMyTrip+191.2%
AXONAxon Enterprise Inc+49.7%
IOTSamsara+20.7%
+18 more
Trimmed
28
NFLXNetflix Inc-41.0%
MSFTMicrosoft-30.1%
NVDANVIDIA-7.1%
CPNGCoupang-17.4%
+24 more

Where conviction is rising: EM finance, AI plumbing, and real-world automation

The biggest incremental dollars went into places where consensus is still uncomfortable: emerging-market financials and energy, second-derivative AI beneficiaries, and physical-world automation.

  • Credicorp (BAP) was nearly doubled, with shares up 90.5% and an estimated $439.8M added, turning a 0.95% position into the flagship EM bank bet. This is a direct wager that Peru-centric banking and payments will compound from a much lower base than US peers.
  • MakeMyTrip (MMYT) saw a 191.2% jump in shares and about $367.6M of fresh capital, pushing it to 0.57% of the book. That is a strong call that Indian travel and online services are in the early innings despite cyclicality.
  • Samsara (IOT) and AppLovin (APP) both absorbed large adds — roughly $312.6M and $212.4M respectively — signaling preference for AI-era infrastructure and monetization rails over owning only the hyperscale platforms.
  • Petrobras (PBR) got a 50.5% share increase and roughly $309.5M more capital, an unusually blunt statement that state-linked EM energy still has a role in a growth book.
  • Axon (AXON), Joby Aviation (JOBY), Reddit (RDDT), and Watsco (WSO) all saw sizable increases, pointing to a willingness to fund bleeding-edge aerospace, public-safety tech, and niche marketplaces even into macro and rate uncertainty.

Taken together, the buy list says Baillie Gifford is leaning into non-US, non-mega-cap compounding stories and the less glamorous infrastructure around AI and digital demand rather than doubling down on the already-rewarded winners.

Conviction

The big buys

The biggest dollar adds this quarter — where conviction is rising.

PositionChangePortfolio weightValue
BAPCredicorpAdded 90.5%+$439.8M0.9%$925.8M
MMYTMakeMyTripAdded 191.2%+$367.6M0.6%$559.8M
AXONAxon Enterprise IncAdded 49.7%+$347.0M1.1%$1.04B
IOTSamsaraAdded 20.7%+$312.6M1.9%$1.82B
PBRPetrobras Common ADRAdded 50.5%+$309.5M0.9%$922.1M
APPAppLovinAdded 8.7%+$212.4M2.7%$2.67B
RDDTRedditAdded 22.2%+$178.8M1.0%$984.2M
JOBYJoby Aviation IncAdded 25.9%+$106.1M0.5%$515.6M

Dollar changes estimated at current prices (shares added × current price); top-50 current positions only.

What they’re selling: harvesting the darlings to fund the experiments

The funding sources for this rotation are telling: Baillie Gifford is clipping exposure in the biggest winners and in more mature consumer internet, not abandoning growth but rebalancing where it thinks the next leg of returns comes from.

  • Netflix (NFLX) was the clear ATM, with a 41.0% cut in shares and about $1.46B of exposure taken off, yet it still sits at 2.14% of the book. That looks like a disciplined harvest in a name trading as a quality compounder rather than a high-mispricing.
  • Microsoft (MSFT) and NVIDIA (NVDA) were both trimmed — MSFT down 30.1% (roughly $617.0M freed), NVDA down 7.1% (around $544.0M). With huge gains vs average cost in each, these look like risk-budget and concentration management, not a thesis abandonment on AI.
  • Core e-commerce and consumer names like MercadoLibre (MELI), Amazon (AMZN), and Coupang (CPNG) were all reduced, with Coupang particularly hard-hit at -17.4% in shares and about $480.8M out despite the position being underwater relative to cost. That suggests a cold reassessment of unit-economics and market structure rather than simple profit-taking.
  • PDD, Shopify (SHOP), and Ryanair (RYAAY) also saw meaningful trims, alongside smaller reductions across health-care and tools such as Alnylam (ALNY), Royalty Pharma (RPRX), and SQM.

The pattern is consistent: recycle capital from scaled, well-understood internet platforms and mega-cap software into areas where dispersion and mispricing might be greater — even at the cost of near-term drawdowns in an already-tough quarter.

Sector rotation: still a tech fund, but with a harder EM and industrial edge

On the surface, sector weights barely moved. Underneath, the character of the risk changed.

Technology’s share of the book slipped just from 40.74% to 40.4%, but within that, Baillie Gifford cut safer, cash-generative names like Microsoft and trimmed big platform plays like Meta and Google’s non-voting class, while adding to earlier-stage software and services such as Samsara, AppLovin, Reddit, Atlassian (TEAM), and Duolingo (DUOL). This is a pivot from owning just the AI headline acts to owning the operational plumbing and software levered to that demand.

Consumer exposure dropped from 27.33% to 25.89%, with heavy trims in Netflix, Coupang, and Ryanair while selectively scaling MakeMyTrip, Sea (SE), and Watsco. That’s a rotation from mature global streaming and developed-market retail logistics toward EM travel and services with longer runways but bumpier paths.

Industrials climbed from 8.12% to 8.92% as the fund added to Axon, Rocket Lab (RKLB), Joby, Symbotic (SYM), Rivian (RIVN), and held Ferrari (RACE) and Tesla (TSLA) as smaller but still meaningful bets. Health care ticked up from 8.29% to 8.51%, largely through small adds to Intuitive Surgical (ISRG), Dexcom (DXCM), Ensign Group (ENSG), and continued carries in biotech, positioning the book for structural health spending growth rather than binary drug outcomes.

Finance rose from 5.83% to 6.45% on the back of Credicorp and CoStar (CSGP), and energy from 0.76% to 1.18% via Petrobras, reinforcing the story: the manager is willing to carry more EM macro and regulatory risk for what they perceive as underpriced growth.

2025 Q42026 Q1Core US/EU megacap platformsCore US/EU megacap platforms — 2025 Q4: 19%19%Core US/EU megacap platforms — 2026 Q1: 17.5%17.5% −1.5ptEmerging markets & EM consumerEmerging markets & EM consumer — 2025 Q4: 18.5%18.5%Emerging markets & EM consumer — 2026 Q1: 20%20% +1.5ptAI, software plumbing & data infraAI, software plumbing & data infra — 2025 Q4: 14.5%14.5%AI, software plumbing & data infra — 2026 Q1: 15%15% +0.5ptHealth care & medtechHealth care & medtech — 2025 Q4: 8.3%8.3%Health care & medtech — 2026 Q1: 8.5%8.5% +0.2ptIndustrial innovation & automationIndustrial innovation & automation — 2025 Q4: 8.1%8.1%Industrial innovation & automation — 2026 Q1: 8.9%8.9% +0.8pt
Portfolio weight by theme, 2025 Q4 (estimated at current prices) vs 2026 Q1.

What this playbook implies for Baillie Gifford’s next act

After a brutal -16.79% quarter, Baillie Gifford is not de-risking; it is re-risking away from consensus winners toward earlier-stage global growth while trimming the names that have already validated their narratives.

The increased stakes in Credicorp, MakeMyTrip, Petrobras, Samsara, AppLovin, Axon, and Joby suggest they expect the next three to five years of excess return to come from EM financial deepening, real-economy digitalization, and the capex cycle around automation and AI — not just from owning US mega-cap platforms. These are areas where volatility will be higher and drawdowns sharper, but where starting valuations and competitive dynamics may be more forgiving.

At the same time, they have not walked away from their secular themes. NVIDIA, Amazon, MercadoLibre, Spotify, Nu (NU), and Tesla still anchor the book, but with position sizes that free up bandwidth for experiments in Reddit, Rivian, Symbotic, Duolingo, and others that could grow into future core holdings.

For observers of Baillie Gifford, the message is clear: the growth playbook remains intact, but the center of gravity is moving further from US large-cap comfort into EM, infrastructure, and the physical-world edges of tech. Expect the ride to be bumpier — and the dispersion of outcomes across these new bets to matter far more to future 13F snapshots.

Frequently asked questions

What did Baillie Gifford & Co buy in 2026-Q1?+

In 2026-Q1, Baillie Gifford & Co significantly added to Credicorp, MakeMyTrip, Petrobras, Samsara, AppLovin, Axon, Reddit, Joby Aviation, and Watsco, steering capital toward emerging markets, AI-related software, energy, and industrial automation.

What did Baillie Gifford & Co sell in 2026-Q1?+

The fund largely funded its new bets by trimming Netflix, Microsoft, NVIDIA, Coupang, MercadoLibre, PDD, Amazon, Shopify, Ryanair, and several smaller positions, mainly in mature consumer internet and mega-cap tech winners.

What is Baillie Gifford & Co's biggest holding in the 2026-Q1 filing?+

NVIDIA is the largest disclosed holding at 7.26% of the reported portfolio, followed by Amazon at 5.98%, MercadoLibre at 5.71%, and Spotify at 4.07%.

How concentrated is Baillie Gifford & Co's portfolio in 2026-Q1?+

The top 10 positions account for 42.6% of the reported equity portfolio, indicating a meaningfully concentrated growth approach despite a long tail of smaller bets.

How did Baillie Gifford & Co's sector exposure change in 2026-Q1?+

Technology stayed roughly flat near 40%, while consumer exposure fell and allocations to industrials, health care, finance, and energy rose modestly, reflecting a tilt toward EM financials, energy, and real-world automation.

Did Baillie Gifford & Co reduce its AI exposure in 2026-Q1?+

They trimmed NVIDIA and Microsoft but increased stakes in AI-adjacent names like Samsara, AppLovin, Reddit, and various automation and infrastructure plays, shifting AI exposure from megacap platforms to broader ecosystem beneficiaries.

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