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2026 Q1 · 13F Analysis

Principal Financial Group Inc doubles down on AI and platforms in 2026-Q1

Published July 8, 2026 · Based on the SEC 13F filing for 2026 Q1

Portfolio Manager
Principal Financial Group Inc
Performance
-10.37% (2026 Q1)
AUM (13F)
$187.24B
# of Holdings
2177
Performance Rank
Allocation (Top 20)
29.57%

Key takeaways

  • Presses the AI and cloud platform trade despite a weak quarter
  • Uses broad S&P 500 ETF buys to lean into the drawdown
  • Funds growthier tech and finance adds by raiding consumer and niche industrial winners
  • Tilts away from stock-picking in cyclicals toward scalable, fee-rich platforms
  • Keeps real estate and energy roughly flat, signaling no big macro pivot yet

The thesis in one look

Principal’s quarter reads like a conscious rotation toward scalable platforms and away from idiosyncratic cyclicals after a rough patch. The book was down -10.37% in 2026-Q1, and the response was not to de‑risk, but to re‑load into mega-cap tech, fee machines, and broad beta.

At the top, they quietly added to NVIDIA, Microsoft, Apple, Alphabet, and Broadcom while cutting high‑multiple consumer names like Hilton, O’Reilly, Copart, and Costco. The other big tell: a sizable step-up in S&P 500 exposure via IVV, signaling a choice to own the market drawdown rather than hide in cash.

The through-line is clear: keep riding AI and software infrastructure, bolster fee and asset‑light platforms, and fund it by trimming mature consumer and industrial winners where the easy money is already made. Sector weights only nudge on the surface, but within sectors the portfolio is being rewired toward scale, data, and recurring economics.

Portfolio concentration
NVDA — 7.9% ($6.91B)MSFT — 6.4% ($5.56B)AAPL — 6.2% ($5.42B)AMZN — 4.6% ($3.99B)GOOGL — 3.7% ($3.19B)AVGO — 3.1% ($2.70B)BN — 3.0% ($2.58B)META — 2.7% ($2.38B)TDG — 2.7% ($2.33B)GOOG — 2.4% ($2.06B)Other — 57.4% ($50.01B)
43%in top 10
  • NVDA7.9%
  • MSFT6.4%
  • AAPL6.2%
  • AMZN4.6%
  • GOOGL3.7%
  • AVGO3.1%
  • BN3.0%
  • META2.7%
  • TDG2.7%
  • GOOG2.4%
  • Other57.4%

Performance History

Performance Metric3-Year Annualized3-Year Cumulative
Top 20 Holdings Weighted+16.67%+58.83%
Top 20 Holdings Unweighted+17.61%+62.68%

Fund Performance vs S&P 500

Exposure

Sector allocation

Current sector weights across the reported book, with the shift since last quarter.

Technology33.2%+1.6%
Consumer Discretionary17.7%−1.5%
Real Estate17.3%
Industrials10.0%−0.5%
Unclassified8.7%+0.4%
Finance8.2%+0.2%
Energy2.5%−0.2%
Health Care2.2%

Portfolio

Portfolio allocation

The fund's largest reported positions.

Top Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
NVDA
NVIDIA CORPORATION
3.69%39.60M$6.91B
+2.71%(+1.05M)
2025-Q1: 35.05M shares2025-Q2: 35.49M shares2025-Q3: 37.30M shares2025-Q4: 38.55M shares2026-Q1: 39.60M shares
$27.12(+732.77%)
2026-03-31
MSFT
MICROSOFT CORP
2.97%15.02M$5.56B
+1.07%(+158.84K)
2025-Q1: 15.42M shares2025-Q2: 15.29M shares2025-Q3: 15.02M shares2025-Q4: 14.86M shares2026-Q1: 15.02M shares
$95.17(+325.78%)
2026-03-31
AAPL
APPLE INC
2.89%21.34M$5.42B
+1.66%(+348.75K)
2025-Q1: 21.35M shares2025-Q2: 21.38M shares2025-Q3: 20.87M shares2025-Q4: 20.99M shares2026-Q1: 21.34M shares
$43.25(+591.09%)
2026-03-31
AMZN
AMAZON COM INC
2.13%19.15M$3.99B
-2.34%(-459.23K)
2025-Q1: 19.68M shares2025-Q2: 20.25M shares2025-Q3: 20.76M shares2025-Q4: 19.61M shares2026-Q1: 19.15M shares
$57.08(+373.28%)
2026-03-31
GOOGL
ALPHABET INC
1.71%11.11M$3.19B
+0.57%(+62.70K)
2025-Q1: 11.28M shares2025-Q2: 10.50M shares2025-Q3: 11.26M shares2025-Q4: 11.05M shares2026-Q1: 11.11M shares
$60.74(+562.86%)
2026-03-31
AVGO
BROADCOM INC
1.44%8.72M$2.70B
+3.55%(+298.66K)
2025-Q1: 9.02M shares2025-Q2: 8.83M shares2025-Q3: 8.61M shares2025-Q4: 8.42M shares2026-Q1: 8.72M shares
$85.22(+389.06%)
2026-03-31
BN
BROOKFIELD CORP
1.38%63.82M$2.58B
-1.89%(-1.23M)
2025-Q1: 50.56M shares2025-Q2: 50.05M shares2025-Q3: 50.85M shares2025-Q4: 65.05M shares2026-Q1: 63.82M shares
$21.88(+106.10%)
2026-03-31
META
META PLATFORMS INC
1.27%4.15M$2.38B
+9.00%(+342.79K)
2025-Q1: 3.27M shares2025-Q2: 3.76M shares2025-Q3: 3.69M shares2025-Q4: 3.81M shares2026-Q1: 4.15M shares
$255.50(+141.34%)
2026-03-31
TDG
TRANSDIGM GROUP INC
1.25%2.01M$2.33B
-7.05%(-152.74K)
2025-Q1: 2.10M shares2025-Q2: 2.01M shares2025-Q3: 2.38M shares2025-Q4: 2.17M shares2026-Q1: 2.01M shares
$546.96(+119.65%)
2026-03-31
GOOG
ALPHABET INC
1.1%7.18M$2.06B
+11.11%(+718.05K)
2025-Q1: 10.19M shares2025-Q2: 6.65M shares2025-Q3: 6.47M shares2025-Q4: 6.46M shares2026-Q1: 7.18M shares
$68.56(+482.04%)
2026-03-31

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

Added to
22
IVVISHARES TR+37.1%
LPLALPL FINL HLDGS INC+36.3%
GOOGALPHABET INC+11.1%
METAMETA PLATFORMS INC+9.0%
+18 more
Trimmed
28
HLTHILTON WORLDWIDE HLDGS INC-29.5%
ORLYOREILLY AUTOMOTIVE INC-16.5%
FWONKLIBERTY MEDIA CORP DEL-29.6%
MKLMARKEL GROUP INC-24.6%
+24 more

Where conviction is rising: AI rails, fee machines, and ‘own-the-market’ beta

The “biggest buys” list shows Principal leaning into exactly the parts of the market that can compound even through choppy prints. Rather than chase smaller AI stories, they’re doubling down on the infrastructure and distribution layers.

  • IVV: A +37.1% lift in shares and a roughly $433.3M capital add says they’re using the S&P 500 as a blunt but effective way to average into the selloff. For a manager already benchmark-aware, this is a deliberate overweight, not a passive drift.

  • GOOG and META: Alphabet (GOOG line) and Meta both see nine‑ to low‑double‑digit share increases with about $206.0M and $196.1M of fresh capital, respectively. That is a clear bet that the digital ad, cloud, and AI tooling oligopoly still has a long runway despite rich gains already booked.

  • NVDA and AVGO: NVIDIA and Broadcom are already massive winners in the book — with triple‑ and near‑quadruple‑digit gains versus cost — yet Principal still allocates another ~$182.5M and ~$92.4M into them. That’s not averaging down; it’s reinforcing the thesis that these are the indispensable toll collectors of AI compute and networking.

  • LPLA and KKR: On the financial side, a +36.3% bump in LPL Financial and a solid add to KKR (about $211.2M and $116.7M respectively) show rising conviction in capital‑light, fee‑driven platforms. LPLA is one of the few adds where they’re still under water on cost, which underscores they’re thinking structurally, not just chasing P&L winners.

  • TECK: A +17.1% share increase and about $166.0M more into Teck Resources hints at a more targeted resources view: own quality, diversified miners tied to long‑cycle demand, not just short‑term commodity spikes.

Taken together, the big adds argue that Principal wants to be overweight the foundational rails of modern growth — AI, cloud, fee‑based finance, and broad U.S. equity beta — rather than narrower, more cyclical winners.

Conviction

The big buys

The biggest dollar adds this quarter — where conviction is rising.

PositionChangePortfolio weightValue
IVVISHARES TRAdded 37.1%+$433.3M0.9%$1.60B
LPLALPL FINL HLDGS INCAdded 36.3%+$211.2M0.4%$793.2M
GOOGALPHABET INCAdded 11.1%+$206.0M1.1%$2.06B
METAMETA PLATFORMS INCAdded 9.0%+$196.1M1.3%$2.38B
NVDANVIDIA CORPORATIONAdded 2.7%+$182.5M3.7%$6.91B
TECKTECK RESOURCES LTDAdded 17.1%+$166.0M0.6%$1.14B
KKRKKR & CO INCAdded 6.9%+$116.7M1.0%$1.80B
AVGOBROADCOM INCAdded 3.5%+$92.4M1.4%$2.70B

Dollar changes estimated at current prices (shares added × current price); top-50 current positions only.

What they’re trimming: cashing in cyclicals to feed structural winners

Funding sources this quarter are unambiguous: Principal is pulling chips off the table in consumer exposure, niche industrials, and some specialized financials that have already worked. The cuts are large enough to look intentional, not just drift.

  • HLT, ORLY, CPRT: Hilton takes a -29.5% share hit and O’Reilly is cut -16.5%, together freeing roughly $1.17B of estimated capital across those two. Copart is reduced -18.9%, unlocking another ~$244.2M. These are superb long‑term operators, but they’re also late‑cycle, high‑expectation consumer plays — ideal sources of funds when you want to buy secular compounding elsewhere.

  • FWONK, TDG, VMC, MKL, MSCI: Liberty Media (FWONK) is slashed -29.6%, TransDigm and Vulcan get mid‑single‑digit trims, and Markel plus MSCI see -20%‑plus cuts. That basket reads like a systematic de‑emphasis of complex, stock‑picker names in industrials and specialty finance where idiosyncratic factors dominate short‑term outcomes.

  • BN, BIP, SU, XOM, AMZN: Brookfield, Brookfield Infrastructure, Suncor, Exxon Mobil, and Amazon are all nudged down, mostly in mid‑single‑digit percentages. The message isn’t “we’re out” — the positions remain sizable — but that relative conviction is slipping versus AI, software, and platform finance.

The trims are concentrated in businesses where upside now looks more tied to the cycle and valuation than to new S‑curve adoption. Principal is effectively recycling mature, fully‑priced success stories into higher‑duration growth and broad market exposure.

Sector rotation: tech creeps higher while consumer and industrial risk softens

On the surface, sector weights barely move, but the internals tell a more pointed story. Technology edges up from 31.66% to 33.21% of the disclosed book, while Consumer Discretionary slips from 19.25% to 17.74% and Industrials from 10.46% to 9.97%.

Within tech, the incremental dollars are going to the AI and cloud bellwethers — NVIDIA, Microsoft, Apple, Alphabet, Meta, Broadcom, and Veeva — not speculative peripherals. That’s a rotation inside growth: from optionality to core infrastructure and software platforms with proven unit economics.

Consumer exposure is being re‑shaped away from cyclical, U.S.‑centric winners toward a more mixed, global and digital profile: trims in Hilton, O’Reilly, Costco, Copart, and Walmart, offset by adds to Live Nation, Yum China, and Netflix. They’re effectively trading some defensiveness and automotive exposure for experiences, streaming, and China‑linked consumption.

Industrials see modest net outflow despite a notable add to Teck. Trims in TransDigm, Vulcan, Martin Marietta, and Liberty Media shrink the complex, idiosyncratic names; the remaining industrial stack skews more toward materials and auto via Teck and Tesla than pure aero or special‑situation plays.

Finance ticks up from 8.01% to 8.24%, driven by KKR, LPL Financial, CBRE, and Brown & Brown adds. Real estate, energy, and health care weights are almost flat, signaling that Principal isn’t making a big macro call on rates, oil, or drug pricing here — the real action is growth vs. cyclicals inside equities.

2025 Q42026 Q1AI & Cloud Platforms (NVDA, MSFT, AAPL, GOOGL/GOOG, META, AVGO, VEEV)AI & Cloud Platforms (NVDA, MSFT, AAPL, GOOGL/GOOG, META, AVGO, VEEV) — 2025 Q4: 19.4%19.4%AI & Cloud Platforms (NVDA, MSFT, AAPL, GOOGL/GOOG, META, AVGO, VEEV) — 2026 Q1: 20.9%20.9% +1.5ptConsumer & Experiences (AMZN, HLT, ORLY, COST, LYV, NFLX, YUMC, WMT, CPRT, BIP)Consumer & Experiences (AMZN, HLT, ORLY, COST, LYV, NFLX, YUMC, WMT, CPRT, BIP) — 2025 Q4: 19.2%19.2%Consumer & Experiences (AMZN, HLT, ORLY, COST, LYV, NFLX, YUMC, WMT, CPRT, BIP) — 2026 Q1: 17.7%17.7% −1.5ptCyclicals & Industrials (TDG, VMC, MLM, TECK, TSLA, FWONK)Cyclicals & Industrials (TDG, VMC, MLM, TECK, TSLA, FWONK) — 2025 Q4: 10.5%10.5%Cyclicals & Industrials (TDG, VMC, MLM, TECK, TSLA, FWONK) — 2026 Q1: 10%10% −0.5ptFee & Asset-Light Finance (KKR, LPLA, CBRE, BRO, MKL)Fee & Asset-Light Finance (KKR, LPLA, CBRE, BRO, MKL) — 2025 Q4: 3.3%3.3%Fee & Asset-Light Finance (KKR, LPLA, CBRE, BRO, MKL) — 2026 Q1: 3.6%3.6% +0.3ptReal Estate & REITs (BN, EQIX, WELL, PLD, VTR, AMT, EXR, REG, MSCI)Real Estate & REITs (BN, EQIX, WELL, PLD, VTR, AMT, EXR, REG, MSCI) — 2025 Q4: 11.7%11.7%Real Estate & REITs (BN, EQIX, WELL, PLD, VTR, AMT, EXR, REG, MSCI) — 2026 Q1: 11.7%11.7% +0.0ptEnergy & Healthcare (SU, XOM, LLY, JNJ)Energy & Healthcare (SU, XOM, LLY, JNJ) — 2025 Q4: 4.9%4.9%Energy & Healthcare (SU, XOM, LLY, JNJ) — 2026 Q1: 4.8%4.8% −0.1pt
Portfolio weight by theme, 2025 Q4 (estimated at current prices) vs 2026 Q1.

What this suggests going forward: embrace volatility, own the rails

The way Principal traded a -10.37% quarter says more about their forward view than any commentary could. Instead of cutting risk, they bought more of what makes modern markets tick: AI compute and networking, cloud and ad platforms, index beta, and fee‑rich financial distribution.

That stance implies they see recent weakness as an opportunity to add duration, not a prelude to a deep, prolonged earnings recession. The heavier emphasis on IVV suggests less appetite to sweat every stock‑specific call in cyclicals and more willingness to simply own the U.S. growth engine at scale.

The trims in consumer cyclicals, industrial specialty names, and alternative‑style exposures like Markel and Liberty Media argue they’re less interested in clever relative‑value trades and more in owning structural winners. If the macro backdrop stabilizes — or even muddles along — this mix should give them leverage to both earnings growth and multiple expansion in the AI and platform complex.

On the flip side, the book will live and die more with mega‑cap tech, broad U.S. equity sentiment, and the durability of fee pools in asset/wealth management. For investors tracking Principal, the message is straightforward: expect them to keep leaning into AI rails and platform finance, and to use any further cyclicals strength as a piggy bank to fund those bets.

Frequently asked questions

What did Principal Financial Group Inc buy in 2026-Q1?+

In 2026-Q1, Principal Financial Group Inc added heavily to the S&P 500 via IVV, increased positions in Alphabet (GOOG), Meta, NVIDIA, Broadcom, Teck Resources, KKR, and LPL Financial, signaling rising conviction in AI platforms, broad U.S. beta, and fee-based financials.

What did Principal Financial Group Inc sell or trim in 2026-Q1?+

They funded those buys by trimming Hilton, O’Reilly, Copart, Liberty Media (FWONK), Markel, MSCI, TransDigm, Vulcan Materials, and modestly reducing Amazon, Brookfield entities, several energy names, and select REITs, rotating away from cyclicals and niche industrial or alternative exposures.

What is Principal Financial Group Inc's biggest holding by 2026-Q1?+

NVIDIA is the largest disclosed position at 3.69% of the portfolio, worth about $6.91B, with a very large gain versus their average purchase cost, underscoring its role as a core AI infrastructure bet.

How is Principal Financial Group Inc positioned by sector after 2026-Q1?+

Technology is the largest sector at 33.21%, followed by Consumer Discretionary at 17.74%, Real Estate at 17.33%, Industrials at 9.97%, Finance at 8.24%, and smaller allocations to Energy and Health Care. Tech’s weight inched higher this quarter while consumer and industrial exposure edged down.

Did Principal Financial Group Inc increase or decrease risk in 2026-Q1?+

Despite a -10.37% quarter, they effectively increased equity risk by adding to mega-cap tech, AI infrastructure, index beta via IVV, and fee-based financials, while trimming more cyclical and idiosyncratic winners in consumer, industrials, and alternatives.

Is Principal Financial Group Inc bullish on AI and cloud platforms?+

Yes. Incremental capital into NVIDIA, Broadcom, Alphabet, Meta, Microsoft, and related software names, alongside a higher overall tech weight, indicates a strong, ongoing bullish stance on AI and cloud platforms as long-term growth drivers.

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