CEO Peter Colis sells 70,000 shares for $2.7M

What did Ethos Technologies Inc. announce?

CEO and Secretary Peter George Colis sold 70,000 Class A shares over September 16-18, 2026 for $2,695,425 under a pre-arranged 10b5-1 plan.

Key details

• Sale executed in nine open-market tranches at prices from $35.98 to $40.35 per share
• Shares came from conversion of Class B into Class A stock across the same three days
• Colis still directly holds 1,537,360 Class A shares after the sales
• Additional 28,249 shares held indirectly by trust, plus 6,084,681 Class B shares directly

Why it matters

This 4 reports an insider transaction at Ethos Technologies Inc.. The likely share-price reaction reads as negative.

More from Ethos Technologies Inc.

• 4

  Sep 18, 2026
  President Lingke Wang sells $4.6M of stock under 10b5-1 plan
• 8-K

  Sep 16, 2026
  Says July TruStage outage had no material impact, Q3 guidance unchanged
• DEF 14A

  Sep 11, 2026
  Seeks Shareholder Approval for Reverse Stock Split to Meet Nasdaq Requirements

All Ethos Technologies Inc. SEC filings →