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First Heartland Consultants 13F Portfolio

Portfolio Manager
First Heartland Consultants, Inc.
Performance
+13.03% (2026 Q2)
AUM (13F)
$1.55B
# of Holdings
589
Performance Rank
Allocation (Top 20)
36.9%
Latest filing
Q2 2026

First Heartland Consultants, Inc. Holdings Map

Top 50 First Heartland Consultants, Inc. Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
SPYM
SPDR SERIES TRUST
3.88%683.0K$60.0M
+12.98%(+78.49K)
2025-Q2: 570.5K shares2025-Q3: 578.9K shares2025-Q4: 580.5K shares2026-Q1: 604.5K shares2026-Q2: 683.0K shares
$59.16(+54.24%)
2026-06-30
ACIO
ETF SER SOLUTIONS
3.46%1.16M$53.4M
+5.49%(+60.21K)
2025-Q2: 1.01M shares2025-Q3: 1.05M shares2025-Q4: 1.07M shares2026-Q1: 1.10M shares2026-Q2: 1.16M shares
$33.60(+41.89%)
2026-06-30
QQQ
INVESCO QQQ TR
2.91%61.1K$45.0M
+0.53%(+324)
2025-Q2: 56.4K shares2025-Q3: 70.5K shares2025-Q4: 73.9K shares2026-Q1: 60.8K shares2026-Q2: 61.1K shares
$455.31(+60.88%)
2026-06-30
RDVY
FIRST TR EXCHANGE TRADED FD
2.56%488.5K$39.6M
+1.63%(+7.85K)
2025-Q2: 364.5K shares2025-Q3: 382.5K shares2025-Q4: 384.9K shares2026-Q1: 480.7K shares2026-Q2: 488.5K shares
$52.83(+58.24%)
2026-06-30
SPDW
SPDR INDEX SHS FDS
2.42%743.2K$37.4M
+1.27%(+9.35K)
2025-Q2: 549.1K shares2025-Q3: 573.3K shares2025-Q4: 721.5K shares2026-Q1: 733.8K shares2026-Q2: 743.2K shares
$35.93(+45.28%)
2026-06-30
SPY
SPDR S&P 500 ETF TR
2.04%42.3K$31.6M
+11.79%(+4.46K)
2025-Q2: 41.6K shares2025-Q3: 52.5K shares2025-Q4: 51.3K shares2026-Q1: 37.8K shares2026-Q2: 42.3K shares
$513.82(+50.90%)
2026-06-30
DRSK
ETF SER SOLUTIONS
2.02%1.09M$31.2M
+9.89%(+97.72K)
2025-Q2: 867.5K shares2025-Q3: 902.4K shares2025-Q4: 965.0K shares2026-Q1: 988.0K shares2026-Q2: 1.09M shares
$28.24(+3.06%)
2026-06-30
SPYG
SPDR SERIES TRUST
1.98%257.7K$30.7M
+8.23%(+19.59K)
2025-Q2: 212.1K shares2025-Q3: 217.2K shares2025-Q4: 233.3K shares2026-Q1: 238.1K shares2026-Q2: 257.7K shares
$66.17(+85.69%)
2026-06-30
SPYV
SPDR SER TR
1.82%463.5K$28.2M
+10.67%(+44.68K)
2025-Q2: 350.4K shares2025-Q3: 362.7K shares2025-Q4: 410.3K shares2026-Q1: 418.8K shares2026-Q2: 463.5K shares
$51.42(+23.33%)
2026-06-30
FRDM
EA SERIES TRUST
1.58%335.2K$24.4M
-14.29%(-55.91K)
2025-Q2: 362.2K shares2025-Q3: 383.0K shares2025-Q4: 356.2K shares2026-Q1: 391.1K shares2026-Q2: 335.2K shares
$39.35(+73.84%)
2026-06-30

About First Heartland Consultants, Inc.โ€™s portfolio

First Heartland Consultants, Inc. reports $1.55B in US-listed equity holdings across 589 positions in its most recent 13F filing. Its largest disclosed positions are SPYM (3.9%), ACIO (3.5%) and QQQ (2.9%). The top 20 holdings account for 36.9% of reported assets. Its disclosed equity book has returned +49.44% on a three-year cumulative basis. Figures reflect the Q2 2026 filing.

Portfolio concentration

Portfolio concentration
SPYM โ€” 6.6% ($60.02M)ACIO โ€” 5.9% ($53.40M)QQQ โ€” 5.0% ($44.99M)RDVY โ€” 4.4% ($39.60M)SPDW โ€” 4.1% ($37.45M)SPY โ€” 3.5% ($31.57M)DRSK โ€” 3.5% ($31.22M)SPYG โ€” 3.4% ($30.66M)SPYV โ€” 3.1% ($28.18M)FRDM โ€” 2.7% ($24.44M)Other โ€” 57.8% ($522.78M)
42%in top 10
  • SPYM6.6%
  • ACIO5.9%
  • QQQ5.0%
  • RDVY4.4%
  • SPDW4.1%
  • SPY3.5%
  • DRSK3.5%
  • SPYG3.4%
  • SPYV3.1%
  • FRDM2.7%
  • Other57.8%

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

New buys
1
PSCPRINCIPAL EXCHANGE TRADED FD0.7%
Added to
30
IWMISHARES TR+118.6%
SPYMSPDR SERIES TRUST+13.0%
SPYSPDR S&P 500 ETF TR+11.8%
IVVISHARES+30.5%
+26 more
Trimmed
19
OSCVETF SER SOLUTIONS-38.4%
BSVVANGUARD BD INDEX FD INC-30.7%
IVWISHARES-19.5%
FRDMEA SERIES TRUST-14.3%
+15 more

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Source filings

Holdings on this page are parsed from First Heartland Consultants, Inc.โ€™s Form 13F filings with the U.S. Securities and Exchange Commission (CIK 1428793). View First Heartland Consultants, Inc.โ€™s 13F filings on SEC

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