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Herold Advisors 13F Portfolio

Portfolio Manager
Herold Advisors, Inc.
Performance
+8.66% (2026 Q2)
AUM (13F)
$505.95M
# of Holdings
273
Performance Rank
Allocation (Top 20)
40.69%
Latest filing
Q2 2026

Herold Advisors, Inc. Holdings Map

Top 50 Herold Advisors, Inc. Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
AAPL
APPLE INC
4.72%82.6K$23.9M
-1.62%(-1.36K)
2025-Q2: 95.0K shares2025-Q3: 84.6K shares2025-Q4: 81.9K shares2026-Q1: 83.9K shares2026-Q2: 82.6K shares
$148.56(+105.55%)
2026-06-30
NVDA
NVIDIA CORPORATION
4.51%114.1K$22.8M
+0.25%(+286)
2025-Q2: 92.4K shares2025-Q3: 112.9K shares2025-Q4: 114.0K shares2026-Q1: 113.8K shares2026-Q2: 114.1K shares
$50.63(+346.55%)
2026-06-30
MSFT
MICROSOFT CORP
2.75%37.3K$13.9M
+1.89%(+691)
2025-Q2: 32.6K shares2025-Q3: 35.1K shares2025-Q4: 36.3K shares2026-Q1: 36.6K shares2026-Q2: 37.3K shares
$299.50(+62.29%)
2026-06-30
LLY
ELI LILLY & CO
2.5%10.6K$12.7M
+3.50%(+357)
2025-Q2: 9.7K shares2025-Q3: 10.5K shares2025-Q4: 10.4K shares2026-Q1: 10.2K shares2026-Q2: 10.6K shares
$386.87(+204.85%)
2026-06-30
DFUS
DIMENSIONAL ETF TRUST
2.41%148.9K$12.2M
+12.70%(+16.77K)
2025-Q2: 85.2K shares2025-Q3: 101.8K shares2025-Q4: 115.9K shares2026-Q1: 132.1K shares2026-Q2: 148.9K shares
$63.76(+33.12%)
2026-06-30
AVUS
AMERICAN CENTY ETF TR
2.06%81.4K$10.4M
-3.49%(-2.95K)
2025-Q2: 159.1K shares2025-Q3: 74.3K shares2025-Q4: 80.2K shares2026-Q1: 84.3K shares2026-Q2: 81.4K shares
$82.79(+59.90%)
2026-06-30
AVLC
AMERICAN CENTY ETF TR
1.93%108.6K$9.8M
+19.93%(+18.06K)
2025-Q2: 57.8K shares2025-Q3: 64.7K shares2025-Q4: 77.3K shares2026-Q1: 90.6K shares2026-Q2: 108.6K shares
$72.01(+29.09%)
2026-06-30
JPM
JPMORGAN CHASE & CO
1.89%29.2K$9.6M
+1.07%(+309)
2025-Q2: 28.4K shares2025-Q3: 29.0K shares2025-Q4: 28.8K shares2026-Q1: 28.9K shares2026-Q2: 29.2K shares
$162.77(+124.07%)
2026-06-30
GOOGL
ALPHABET INC
1.77%25.1K$9.0M
+0.61%(+153)
2025-Q2: 28.2K shares2025-Q3: 26.5K shares2025-Q4: 26.0K shares2026-Q1: 24.9K shares2026-Q2: 25.1K shares
$110.99(+210.59%)
2026-06-30
XOM
EXXON MOBIL CORP
1.77%65.4K$8.9M
+0.15%(+101)
2025-Q2: 68.6K shares2025-Q3: 64.9K shares2025-Q4: 65.6K shares2026-Q1: 65.3K shares2026-Q2: 65.4K shares
$88.19(+82.36%)
2026-06-30

About Herold Advisors, Inc.โ€™s portfolio

Herold Advisors, Inc. reports $505.95M in US-listed equity holdings across 273 positions in its most recent 13F filing. Its largest disclosed positions are AAPL (4.7%), NVDA (4.5%) and MSFT (2.8%). The top 20 holdings account for 40.69% of reported assets. Its disclosed equity book has returned +64.90% on a three-year cumulative basis. Figures reflect the Q2 2026 filing.

Portfolio concentration

Portfolio concentration
AAPL โ€” 7.5% ($23.89M)NVDA โ€” 7.2% ($22.82M)MSFT โ€” 4.4% ($13.93M)LLY โ€” 4.0% ($12.66M)DFUS โ€” 3.8% ($12.20M)AVUS โ€” 3.3% ($10.41M)AVLC โ€” 3.1% ($9.78M)JPM โ€” 3.0% ($9.56M)GOOGL โ€” 2.8% ($8.96M)XOM โ€” 2.8% ($8.95M)Other โ€” 58.2% ($185.77M)
42%in top 10
  • AAPL7.5%
  • NVDA7.2%
  • MSFT4.4%
  • LLY4.0%
  • DFUS3.8%
  • AVUS3.3%
  • AVLC3.1%
  • JPM3.0%
  • GOOGL2.8%
  • XOM2.8%
  • Other58.2%

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

Added to
32
AVLCAMERICAN CENTY ETF TR+19.9%
DFUSDIMENSIONAL ETF TRUST+12.7%
QLCFLEXSHARES TR+14.0%
IGIBISHARES TR+13.2%
+28 more
Trimmed
18
DSTLETF SER SOLUTIONS-28.4%
AAPLAPPLE INC-1.6%
AVUSAMERICAN CENTY ETF TR-3.5%
JPSTJ P MORGAN EXCHANGE TRADED F-8.9%
+14 more

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Source filings

Holdings on this page are parsed from Herold Advisors, Inc.โ€™s Form 13F filings with the U.S. Securities and Exchange Commission (CIK 1891713). View Herold Advisors, Inc.โ€™s 13F filings on SEC

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