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Herold Advisors 13F Portfolio

Portfolio Manager
Herold Advisors INC
Performance
+3.87% (2026 Q3)
AUM (13F)
$512.21M
# of Holdings
269
Performance Rank
Allocation (Top 20)
41.26%
Latest filing
Q3 2026

Herold Advisors INC Holdings Map

Top 50 Herold Advisors INC Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
AAPL
APPLE INC
5.3%81.5K$27.1M
-1.30%(-1.07K)
2025-Q3: 84.6K shares2025-Q4: 81.9K shares2026-Q1: 83.9K shares2026-Q2: 82.6K shares2026-Q3: 81.5K shares
$148.56(+130.84%)
2026-09-30
NVDA
NVIDIA CORPORATION
4.69%105.2K$24.0M
-7.78%(-8.87K)
2025-Q3: 112.9K shares2025-Q4: 114.0K shares2026-Q1: 113.8K shares2026-Q2: 114.1K shares2026-Q3: 105.2K shares
$50.63(+328.82%)
2026-09-30
MSFT
MICROSOFT CORP
3.64%36.4K$18.7M
-2.55%(-950)
2025-Q3: 35.1K shares2025-Q4: 36.3K shares2026-Q1: 36.6K shares2026-Q2: 37.3K shares2026-Q3: 36.4K shares
$299.50(+78.14%)
2026-09-30
DFUS
DIMENSIONAL ETF TRUST
2.5%154.4K$12.8M
+3.72%(+5.54K)
2025-Q3: 101.8K shares2025-Q4: 115.9K shares2026-Q1: 132.1K shares2026-Q2: 148.9K shares2026-Q3: 154.4K shares
$64.43(+29.39%)
2026-09-30
LLY
ELI LILLY & CO
2.3%10.2K$11.8M
-3.54%(-373)
2025-Q3: 10.5K shares2025-Q4: 10.4K shares2026-Q1: 10.2K shares2026-Q2: 10.6K shares2026-Q3: 10.2K shares
$386.87(+220.61%)
2026-09-30
AVUS
AMERICAN CENTY ETF TR
2.12%84.6K$10.8M
+3.96%(+3.22K)
2025-Q3: 74.3K shares2025-Q4: 80.2K shares2026-Q1: 84.3K shares2026-Q2: 81.4K shares2026-Q3: 84.6K shares
$84.52(+52.55%)
2026-09-30
AVLC
AMERICAN CENTY ETF TR
2.06%116.8K$10.5M
+7.51%(+8.16K)
2025-Q3: 64.7K shares2025-Q4: 77.3K shares2026-Q1: 90.6K shares2026-Q2: 108.6K shares2026-Q3: 116.8K shares
$73.27(+23.80%)
2026-09-30
JPM
JPMORGAN CHASE & CO
1.86%28.8K$9.5M
-1.52%(-445)
2025-Q3: 29.0K shares2025-Q4: 28.8K shares2026-Q1: 28.9K shares2026-Q2: 29.2K shares2026-Q3: 28.8K shares
$162.77(+104.91%)
2026-09-30
ABBV
ABBVIE INC
1.74%34.1K$8.9M
-2.89%(-1.02K)
2025-Q3: 35.8K shares2025-Q4: 35.1K shares2026-Q1: 35.1K shares2026-Q2: 35.1K shares2026-Q3: 34.1K shares
$123.33(+129.20%)
2026-09-30
MA
MASTERCARD INCORPORATED
1.68%15.6K$8.6M
-1.62%(-258)
2025-Q3: 15.4K shares2025-Q4: 15.4K shares2026-Q1: 15.8K shares2026-Q2: 15.9K shares2026-Q3: 15.6K shares
$370.98(+66.16%)
2026-09-30

About Herold Advisors INCโ€™s portfolio

Herold Advisors INC reports $512.21M in US-listed equity holdings across 269 positions in its most recent 13F filing. Its largest disclosed positions are AAPL (5.3%), NVDA (4.7%) and MSFT (3.6%). The top 20 holdings account for 41.26% of reported assets. Its disclosed equity book has returned +71.15% on a three-year cumulative basis. Figures reflect the Q3 2026 filing.

Portfolio concentration

Portfolio concentration
AAPL โ€” 8.3% ($27.15M)NVDA โ€” 7.4% ($24.03M)MSFT โ€” 5.7% ($18.66M)DFUS โ€” 3.9% ($12.82M)LLY โ€” 3.6% ($11.78M)AVUS โ€” 3.3% ($10.84M)AVLC โ€” 3.2% ($10.54M)JPM โ€” 2.9% ($9.52M)ABBV โ€” 2.7% ($8.92M)MA โ€” 2.6% ($8.63M)Other โ€” 56.2% ($183.14M)
44%in top 10
  • AAPL8.3%
  • NVDA7.4%
  • MSFT5.7%
  • DFUS3.9%
  • LLY3.6%
  • AVUS3.3%
  • AVLC3.2%
  • JPM2.9%
  • ABBV2.7%
  • MA2.6%
  • Other56.2%

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

New buys
1
TDTTFLEXSHARES TR1.2%
Added to
20
AVLVAMERICAN CENTY ETF TR+56.0%
AVLCAMERICAN CENTY ETF TR+7.5%
DFUSDIMENSIONAL ETF TRUST+3.7%
SKORFLEXSHARES TR+8.2%
+16 more
Trimmed
28
NVDANVIDIA CORPORATION-7.8%
APHAMPHENOL CORP-7.4%
MSFTMICROSOFT CORP-2.5%
LLYELI LILLY & CO-3.5%
+24 more

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Source filings

Holdings on this page are parsed from Herold Advisors INCโ€™s Form 13F filings with the U.S. Securities and Exchange Commission (CIK 1891713). View Herold Advisors INCโ€™s 13F filings on SEC

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