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Holland Advisory Services 13F Portfolio

Portfolio Manager
Holland Advisory Services, Inc.
Performance
+12.92% (2026 Q2)
AUM (13F)
$90.54M
# of Holdings
49
Performance Rank
Allocation (Top 20)
88.83%
Latest filing
Q2 2026

Holland Advisory Services, Inc. Holdings Map

Top 48 Holland Advisory Services, Inc. Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
IVV
ISHARES TR
25.93%31.4K$23.5M
-4.72%(-1.55K)
2025-Q2: 33.4K shares2025-Q3: 32.5K shares2025-Q4: 32.8K shares2026-Q1: 32.9K shares2026-Q2: 31.4K shares
$413.45(+88.01%)
2026-06-30
IJH
ISHARES TR
22.39%262.8K$20.3M
-0.70%(-1.84K)
2025-Q2: 266.6K shares2025-Q3: 262.8K shares2025-Q4: 267.8K shares2026-Q1: 264.7K shares2026-Q2: 262.8K shares
$53.15(+46.61%)
2026-06-30
IJR
ISHARES TR
12.56%76.7K$11.4M
-3.44%(-2.73K)
2025-Q2: 74.1K shares2025-Q3: 76.8K shares2025-Q4: 79.8K shares2026-Q1: 79.4K shares2026-Q2: 76.7K shares
$109.62(+35.70%)
2026-06-30
FIVA
FIDELITY COVINGTON TRUST
7.84%184.2K$7.1Mnew2025-Q2: 0 shares2025-Q3: 0 shares2025-Q4: 0 shares2026-Q1: 0 shares2026-Q2: 184.2K shares
$36.16(+10.66%)
2026-06-30
VTI
VANGUARD INDEX FDS
3.09%7.6K$2.8M
-1.55%(-119)
2025-Q2: 7.9K shares2025-Q3: 7.8K shares2025-Q4: 7.7K shares2026-Q1: 7.7K shares2026-Q2: 7.6K shares
$238.97(+59.87%)
2026-06-30
AAPL
APPLE INC
2.4%7.5K$2.2M
-1.67%(-128)
2025-Q2: 7.9K shares2025-Q3: 7.7K shares2025-Q4: 7.7K shares2026-Q1: 7.7K shares2026-Q2: 7.5K shares
$163.63(+87.42%)
2026-06-30
MSFT
MICROSOFT CORP
1.36%3.3K$1.2M
-0.60%(-20)
2025-Q2: 3.1K shares2025-Q3: 3.3K shares2025-Q4: 3.3K shares2026-Q1: 3.3K shares2026-Q2: 3.3K shares
$349.39(+43.90%)
2026-06-30
SMH
VANECK ETF TRUST
1.36%1.9K$1.2Mnew2025-Q2: 0 shares2025-Q3: 0 shares2025-Q4: 0 shares2026-Q1: 0 shares2026-Q2: 1.9K shares
$509.21(+13.25%)
2026-06-30
PM
PHILIP MORRIS INTL INC
1.34%6.7K$1.2M
-3.74%(-261)
2025-Q2: 7.6K shares2025-Q3: 7.6K shares2025-Q4: 7.6K shares2026-Q1: 7.0K shares2026-Q2: 6.7K shares
$95.28(+95.21%)
2026-06-30
JPM
JPMORGAN CHASE & CO
1.32%3.7K$1.2M
-5.15%(-199)
2025-Q2: 3.7K shares2025-Q3: 3.7K shares2025-Q4: 3.6K shares2026-Q1: 3.9K shares2026-Q2: 3.7K shares
$173.02(+108.93%)
2026-06-30

About Holland Advisory Services, Inc.โ€™s portfolio

Holland Advisory Services, Inc. reports $90.54M in US-listed equity holdings across 49 positions in its most recent 13F filing. Its largest disclosed positions are IVV (25.9%), IJH (22.4%) and IJR (12.6%). The top 20 holdings account for 88.83% of reported assets. Its disclosed equity book has returned +43.51% on a three-year cumulative basis. Figures reflect the Q2 2026 filing.

Portfolio concentration

Portfolio concentration
IVV โ€” 26.0% ($23.48M)IJH โ€” 22.4% ($20.27M)IJR โ€” 12.6% ($11.37M)FIVA โ€” 7.9% ($7.10M)VTI โ€” 3.1% ($2.80M)AAPL โ€” 2.4% ($2.18M)MSFT โ€” 1.4% ($1.23M)SMH โ€” 1.4% ($1.23M)PM โ€” 1.3% ($1.21M)JPM โ€” 1.3% ($1.20M)Other โ€” 20.2% ($18.22M)
80%in top 10
  • IVV26.0%
  • IJH22.4%
  • IJR12.6%
  • FIVA7.9%
  • VTI3.1%
  • AAPL2.4%
  • MSFT1.4%
  • SMH1.4%
  • PM1.3%
  • JPM1.3%
  • Other20.2%

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

New buys
6
FIVAFIDELITY COVINGTON TRUST7.8%
SMHVANECK ETF TRUST1.4%
INTCINTEL CORP0.3%
SOXXISHARES TR0.3%
+2 opened
Added to
13
NVDANVIDIA CORPORATION+61.2%
VVISA INC+9.8%
CVXCHEVRON CORPORATION+2.4%
IEFAISHARES TR+0.9%
+9 more
Trimmed
19
IVVISHARES TR-4.7%
IJRISHARES TR-3.4%
IJHISHARES TR-0.7%
IWPISHARES TR-8.8%
+15 more

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Source filings

Holdings on this page are parsed from Holland Advisory Services, Inc.โ€™s Form 13F filings with the U.S. Securities and Exchange Commission (CIK 1890183). View Holland Advisory Services, Inc.โ€™s 13F filings on SEC

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