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Sterling Investment Counsel 13F Portfolio

Portfolio Manager
Sterling Investment Counsel LLC
Performance
+2.90% (2026 Q3)
AUM (13F)
$436.87M
# of Holdings
194
Performance Rank
Allocation (Top 20)
64.25%
Latest filing
Q3 2026

Sterling Investment Counsel LLC Holdings Map

Top 50 Sterling Investment Counsel LLC Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
IVW
ISHARES TR
9.16%281.2K$40.0M
-2.32%(-6.69K)
2025-Q3: 294.2K shares2025-Q4: 289.9K shares2026-Q1: 283.2K shares2026-Q2: 287.9K shares2026-Q3: 281.2K shares
$98.39(+42.51%)
2026-09-30
QQQM
INVESCO EXCH TRADED FD TR II
8.31%119.2K$36.3M
-2.98%(-3.66K)
2025-Q3: 121.8K shares2025-Q4: 121.4K shares2026-Q1: 120.9K shares2026-Q2: 122.9K shares2026-Q3: 119.2K shares
$203.79(+45.14%)
2026-09-30
JEPI
J P MORGAN EXCHANGE TRADED F
7.49%582.1K$32.7M
+5.60%(+30.89K)
2025-Q3: 468.4K shares2025-Q4: 486.1K shares2026-Q1: 532.4K shares2026-Q2: 551.2K shares2026-Q3: 582.1K shares
$57.05(+0.02%)
2026-09-30
CGXU
CAPITAL GROUP INTL FOCUS EQT
6.84%871.1K$29.9M
-0.63%(-5.52K)
2025-Q3: 699.9K shares2025-Q4: 717.1K shares2026-Q1: 854.4K shares2026-Q2: 876.6K shares2026-Q3: 871.1K shares
$26.14(+24.72%)
2026-09-30
AAPL
APPLE INC
4.46%58.6K$19.5M
-1.01%(-595)
2025-Q3: 55.9K shares2025-Q4: 65.3K shares2026-Q1: 60.6K shares2026-Q2: 59.2K shares2026-Q3: 58.6K shares
$211.03(+62.51%)
2026-09-30
IJH
ISHARES TR
3.39%205.8K$14.8M
+1.61%(+3.25K)
2025-Q3: 191.5K shares2025-Q4: 192.7K shares2026-Q1: 198.9K shares2026-Q2: 202.6K shares2026-Q3: 205.8K shares
$60.81(+19.02%)
2026-09-30
NVDA
NVIDIA CORPORATION
2.64%50.5K$11.5M
+4.74%(+2.29K)
2025-Q3: 39.3K shares2025-Q4: 44.5K shares2026-Q1: 46.1K shares2026-Q2: 48.2K shares2026-Q3: 50.5K shares
$125.85(+72.50%)
2026-09-30
GOOGL
ALPHABET INC
2.58%32.8K$11.3M
+1.96%(+629)
2025-Q3: 28.1K shares2025-Q4: 33.6K shares2026-Q1: 32.1K shares2026-Q2: 32.1K shares2026-Q3: 32.8K shares
$182.38(+88.71%)
2026-09-30
MSFT
MICROSOFT CORP
2.22%18.9K$9.7M
+5.21%(+935)
2025-Q3: 12.2K shares2025-Q4: 16.9K shares2026-Q1: 17.4K shares2026-Q2: 17.9K shares2026-Q3: 18.9K shares
$433.24(+23.15%)
2026-09-30
FTEC
FIDELITY COVINGTON TRUST
2.21%32.2K$9.7M
-9.27%(-3.30K)
2025-Q3: 0 shares2025-Q4: 1.3K shares2026-Q1: 34.6K shares2026-Q2: 35.5K shares2026-Q3: 32.2K shares
$215.16(+33.53%)
2026-09-30

About Sterling Investment Counsel LLCโ€™s portfolio

Sterling Investment Counsel LLC reports $436.87M in US-listed equity holdings across 194 positions in its most recent 13F filing. Its largest disclosed positions are IVW (9.2%), QQQM (8.3%) and JEPI (7.5%). The top 20 holdings account for 64.25% of reported assets. Its disclosed equity book has returned +74.79% on a three-year cumulative basis. Figures reflect the Q3 2026 filing.

Portfolio concentration

Portfolio concentration
IVW โ€” 11.4% ($40.00M)QQQM โ€” 10.4% ($36.31M)JEPI โ€” 9.4% ($32.73M)CGXU โ€” 8.5% ($29.87M)AAPL โ€” 5.6% ($19.50M)IJH โ€” 4.2% ($14.81M)NVDA โ€” 3.3% ($11.54M)GOOGL โ€” 3.2% ($11.27M)MSFT โ€” 2.8% ($9.68M)FTEC โ€” 2.8% ($9.68M)Other โ€” 38.4% ($134.48M)
62%in top 10
  • IVW11.4%
  • QQQM10.4%
  • JEPI9.4%
  • CGXU8.5%
  • AAPL5.6%
  • IJH4.2%
  • NVDA3.3%
  • GOOGL3.2%
  • MSFT2.8%
  • FTEC2.8%
  • Other38.4%

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

New buys
1
MUBISHARES TR1.5%
Added to
34
JEPIJ P MORGAN EXCHANGE TRADED F+5.6%
NYFISHARES TR+456.5%
AVGOBROADCOM INC+29.0%
MUMICRON TECHNOLOGY INC+48.7%
+30 more
Trimmed
14
PANWPALO ALTO NETWORKS INC-24.2%
QQQMINVESCO EXCH TRADED FD TR II-3.0%
FTECFIDELITY COVINGTON TRUST-9.3%
IVWISHARES TR-2.3%
+10 more

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Source filings

Holdings on this page are parsed from Sterling Investment Counsel LLCโ€™s Form 13F filings with the U.S. Securities and Exchange Commission (CIK 1925853). View Sterling Investment Counsel LLCโ€™s 13F filings on SEC

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