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Waypoint Wealth Counsel 13F Portfolio

Portfolio Manager
Waypoint Wealth Counsel
Performance
+4.28% (2026 Q3)
AUM (13F)
$171.62M
# of Holdings
161
Performance Rank
Allocation (Top 20)
65.95%
Latest filing
Q3 2026

Waypoint Wealth Counsel Holdings Map

Top 50 Waypoint Wealth Counsel Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
VOO
VANGUARD INDEX FDS
14.37%35.1K$24.6M
+1.76%(+606)
2025-Q3: 38.1K shares2025-Q4: 37.9K shares2026-Q1: 35.3K shares2026-Q2: 34.5K shares2026-Q3: 35.1K shares
$386.75(+83.38%)
2026-09-30
IVV
ISHARES TR
6.32%14.1K$10.8M
+2.04%(+283)
2025-Q3: 13.9K shares2025-Q4: 13.9K shares2026-Q1: 13.6K shares2026-Q2: 13.9K shares2026-Q3: 14.1K shares
$397.76(+92.93%)
2026-09-30
KO
COCA COLA CO
6.12%121.8K$10.5M
+0.14%(+168)
2025-Q3: 126.7K shares2025-Q4: 125.9K shares2026-Q1: 122.3K shares2026-Q2: 121.7K shares2026-Q3: 121.8K shares
$70.14(+35.94%)
2026-09-30
SPY
STATE STR SPDR S&P 500 ETF T
5.76%12.9K$9.9M
+0.00%(+0)
2025-Q3: 16.8K shares2025-Q4: 16.8K shares2026-Q1: 13.7K shares2026-Q2: 12.9K shares2026-Q3: 12.9K shares
$429.91(+77.70%)
2026-09-30
GLD
SPDR GOLD TR
4.62%20.8K$7.9M
+0.26%(+53)
2025-Q3: 28.3K shares2025-Q4: 27.3K shares2026-Q1: 22.9K shares2026-Q2: 20.7K shares2026-Q3: 20.8K shares
$174.90(+110.98%)
2026-09-30
MSFT
MICROSOFT CORP
4.53%15.1K$7.8M
+5.12%(+737)
2025-Q3: 18.4K shares2025-Q4: 18.2K shares2026-Q1: 14.9K shares2026-Q2: 14.4K shares2026-Q3: 15.1K shares
$282.89(+84.20%)
2026-09-30
AAPL
APPLE INC
3.99%20.5K$6.8M
+4.01%(+791)
2025-Q3: 34.5K shares2025-Q4: 35.3K shares2026-Q1: 23.1K shares2026-Q2: 19.7K shares2026-Q3: 20.5K shares
$161.78(+115.25%)
2026-09-30
VYM
VANGUARD WHITEHALL FDS
3.25%35.9K$5.6M
+1.36%(+480)
2025-Q3: 75.7K shares2025-Q4: 80.3K shares2026-Q1: 42.8K shares2026-Q2: 35.4K shares2026-Q3: 35.9K shares
$107.22(+50.16%)
2026-09-30
IAU
ISHARES GOLD TR
3.17%69.5K$5.4M
-1.63%(-1.15K)
2025-Q3: 80.9K shares2025-Q4: 80.3K shares2026-Q1: 74.8K shares2026-Q2: 70.6K shares2026-Q3: 69.5K shares
$34.03(+122.34%)
2026-09-30
VB
VANGUARD INDEX FDS
2.19%13.2K$3.7M
-0.21%(-28)
2025-Q3: 15.9K shares2025-Q4: 15.3K shares2026-Q1: 15.1K shares2026-Q2: 13.2K shares2026-Q3: 13.2K shares
$184.91(+56.06%)
2026-09-30

About Waypoint Wealth Counselโ€™s portfolio

Waypoint Wealth Counsel reports $171.62M in US-listed equity holdings across 161 positions in its most recent 13F filing. Its largest disclosed positions are VOO (14.4%), IVV (6.3%) and KO (6.1%). The top 20 holdings account for 65.95% of reported assets. Its disclosed equity book has returned +69.38% on a three-year cumulative basis. Figures reflect the Q3 2026 filing.

Portfolio concentration

Portfolio concentration
VOO โ€” 18.1% ($24.60M)IVV โ€” 8.0% ($10.83M)KO โ€” 7.7% ($10.49M)SPY โ€” 7.2% ($9.87M)GLD โ€” 5.8% ($7.91M)MSFT โ€” 5.7% ($7.76M)AAPL โ€” 5.0% ($6.84M)VYM โ€” 4.1% ($5.57M)IAU โ€” 4.0% ($5.43M)VB โ€” 2.8% ($3.74M)Other โ€” 31.7% ($43.10M)
68%in top 10
  • VOO18.1%
  • IVV8.0%
  • KO7.7%
  • SPY7.2%
  • GLD5.8%
  • MSFT5.7%
  • AAPL5.0%
  • VYM4.1%
  • IAU4.0%
  • VB2.8%
  • Other31.7%

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

New buys
1
SCHOSCHWAB STRATEGIC TR0.3%
Added to
36
NVDANVIDIA CORPORATION+13.6%
VOOVANGUARD INDEX FDS+1.8%
MSFTMICROSOFT CORP+5.1%
AAPLAPPLE INC+4.0%
+32 more
Trimmed
9
WMTWALMART INC-24.6%
IAUISHARES GOLD TR-1.6%
EGPEASTGROUP PPTYS INC-9.8%
IEFISHARES TR-0.6%
+5 more

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Source filings

Holdings on this page are parsed from Waypoint Wealth Counselโ€™s Form 13F filings with the U.S. Securities and Exchange Commission (CIK 1807909). View Waypoint Wealth Counselโ€™s 13F filings on SEC

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