Top 50 Willis Investment Counsel Holdings
| Stock | Company | % Port. | Shares | Value | Activity | Ownership | Avg. Cost | Date |
|---|---|---|---|---|---|---|---|---|
| CSCO | Cisco Systems Inc | 3.99% | 730.7K | $78.6M | -17.36%(-153.54K) | $41.67(+155.58%) | 2026-09-30 | |
| JNJ | Johnson And Johnson | 3.51% | 260.8K | $69.0M | -15.74%(-48.73K) | $134.04(+89.34%) | 2026-09-30 | |
| MSFT | Microsoft Corp | 3.23% | 124.2K | $63.7M | +2.54%(+3.07K) | $158.72(+236.14%) | 2026-09-30 | |
| TXN | Texas Instruments Inc | 2.91% | 204.3K | $57.2M | -13.78%(-32.67K) | $121.40(+127.48%) | 2026-09-30 | |
| PAYX | Paychex Inc | 2.42% | 484.1K | $47.7M | +3.51%(+16.43K) | $87.54(+26.51%) | 2026-09-30 | |
| CB | Chubb Ltd | 2.42% | 146.4K | $47.6M | -10.09%(-16.44K) | $157.73(+125.87%) | 2026-09-30 | |
| ACN | Accenture PLC | 2.4% | 257.3K | $47.2M | -3.25%(-8.65K) | $228.90(+3.51%) | 2026-09-30 | |
| PFE | Pfizer Inc | 2.3% | 1.59M | $45.3M | -12.75%(-231.86K) | $41.47(-29.00%) | 2026-09-30 | |
| FTNT | Fortinet, Inc | 2.26% | 249.2K | $44.5M | +7.93%(+18.30K) | $80.67(+112.58%) | 2026-09-30 | |
| LMT | Lockheed Martin Corp | 2.09% | 80.9K | $41.2M | -15.93%(-15.33K) | $404.45(+35.55%) | 2026-09-30 |
| Performance Metric | 3-Year Annualized | 3-Year Cumulative | 5-Year Annualized | 5-Year Cumulative |
|---|---|---|---|---|
| Top 20 Holdings Weighted | +5.81% | +18.45% | +1.84% | +9.53% |
| Top 20 Holdings Unweighted | +5.17% | +16.33% | +1.82% | +9.41% |
Willis Investment Counsel reports $1.97B in US-listed equity holdings across 128 positions in its most recent 13F filing. Its largest disclosed positions are CSCO (4.0%), JNJ (3.5%) and MSFT (3.2%). The top 20 holdings account for 44.55% of reported assets. Its disclosed equity book has returned +18.45% on a three-year cumulative basis. Figures reflect the Q3 2026 filing.
Portfolio changes
Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.
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Holdings on this page are parsed from Willis Investment Counselโs Form 13F filings with the U.S. Securities and Exchange Commission (CIK 1310929). View Willis Investment Counselโs 13F filings on SEC