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Willis Investment Counsel 13F Portfolio

Portfolio Manager
Willis Investment Counsel
Performance
+3.18% (2026 Q2)
AUM (13F)
$2.10B
# of Holdings
125
Performance Rank
Allocation (Top 20)
44.63%
Latest filing
Q2 2026

Willis Investment Counsel Holdings Map

Top 50 Willis Investment Counsel Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
CSCO
Cisco Systems Inc
4.95%884.2K$103.9M
+6.01%(+50.15K)
2025-Q2: 801.8K shares2025-Q3: 819.3K shares2025-Q4: 833.0K shares2026-Q1: 834.1K shares2026-Q2: 884.2K shares
$41.67(+172.49%)
2026-06-30
JNJ
Johnson And Johnson
3.75%309.5K$78.6M
+6.93%(+20.07K)
2025-Q2: 360.1K shares2025-Q3: 360.1K shares2025-Q4: 365.4K shares2026-Q1: 289.4K shares2026-Q2: 309.5K shares
$134.04(+94.32%)
2026-06-30
TXN
Texas Instruments Inc
3.37%237.0K$70.6M
-11.12%(-29.64K)
2025-Q2: 261.7K shares2025-Q3: 261.6K shares2025-Q4: 265.9K shares2026-Q1: 266.6K shares2026-Q2: 237.0K shares
$121.40(+133.62%)
2026-06-30
CAT
Caterpillar Inc Del
2.77%54.6K$58.1M
+9.83%(+4.88K)
2025-Q2: 79.6K shares2025-Q3: 77.7K shares2025-Q4: 79.9K shares2026-Q1: 49.7K shares2026-Q2: 54.6K shares
$258.49(+236.37%)
2026-06-30
CB
Chubb Ltd
2.65%162.9K$55.5M
+5.91%(+9.08K)
2025-Q2: 150.8K shares2025-Q3: 150.5K shares2025-Q4: 153.4K shares2026-Q1: 153.8K shares2026-Q2: 162.9K shares
$157.73(+119.19%)
2026-06-30
LMT
Lockheed Martin Corp
2.34%96.3K$49.0M
+5.52%(+5.04K)
2025-Q2: 95.1K shares2025-Q3: 99.8K shares2025-Q4: 94.3K shares2026-Q1: 91.2K shares2026-Q2: 96.3K shares
$404.45(+49.67%)
2026-06-30
PAYX
Paychex Inc
2.19%467.7K$46.0M
+7.02%(+30.66K)
2025-Q2: 321.1K shares2025-Q3: 321.1K shares2025-Q4: 326.7K shares2026-Q1: 437.0K shares2026-Q2: 467.7K shares
$87.16(+40.00%)
2026-06-30
MSFT
Microsoft Corp
2.15%121.1K$45.2M
+6.80%(+7.71K)
2025-Q2: 111.0K shares2025-Q3: 110.8K shares2025-Q4: 113.1K shares2026-Q1: 113.4K shares2026-Q2: 121.1K shares
$151.51(+220.81%)
2026-06-30
PFE
Pfizer Inc
2.09%1.82M$43.8M
+5.85%(+100.57K)
2025-Q2: 1.72M shares2025-Q3: 1.70M shares2025-Q4: 1.71M shares2026-Q1: 1.72M shares2026-Q2: 1.82M shares
$41.47(-35.37%)
2026-06-30
MRK
Merck & Company, Inc
1.92%312.8K$40.2M
-0.30%(-951)
2025-Q2: 263.2K shares2025-Q3: 313.8K shares2025-Q4: 313.7K shares2026-Q1: 313.7K shares2026-Q2: 312.8K shares
$56.69(+140.28%)
2026-06-30

About Willis Investment Counselโ€™s portfolio

Willis Investment Counsel reports $2.10B in US-listed equity holdings across 125 positions in its most recent 13F filing. Its largest disclosed positions are CSCO (5.0%), JNJ (3.8%) and TXN (3.4%). The top 20 holdings account for 44.63% of reported assets. Its disclosed equity book has returned +14.18% on a three-year cumulative basis. Figures reflect the Q2 2026 filing.

Portfolio concentration

Portfolio concentration
CSCO โ€” 6.2% ($103.86M)JNJ โ€” 4.7% ($78.60M)TXN โ€” 4.2% ($70.64M)CAT โ€” 3.5% ($58.11M)CB โ€” 3.3% ($55.50M)LMT โ€” 2.9% ($49.05M)PAYX โ€” 2.7% ($45.99M)MSFT โ€” 2.7% ($45.19M)PFE โ€” 2.6% ($43.79M)MRK โ€” 2.4% ($40.19M)Other โ€” 64.9% ($1.09B)
35%in top 10
  • CSCO6.2%
  • JNJ4.7%
  • TXN4.2%
  • CAT3.5%
  • CB3.3%
  • LMT2.9%
  • PAYX2.7%
  • MSFT2.7%
  • PFE2.6%
  • MRK2.4%
  • Other64.9%

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

Added to
30
ABTAbbott Laboratories+73.2%
ADBEAdobe Systems Inc+91.4%
ACNAccenture PLC+36.5%
CSCOCisco Systems Inc+6.0%
+26 more
Trimmed
20
GNRCGenerac-21.6%
TXNTexas Instruments Inc-11.1%
MRKMerck & Company, Inc-0.3%
ADPAutomatic Data Proc-0.3%
+16 more

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Source filings

Holdings on this page are parsed from Willis Investment Counselโ€™s Form 13F filings with the U.S. Securities and Exchange Commission (CIK 1310929). View Willis Investment Counselโ€™s 13F filings on SEC

More 13F analyses

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