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Wills Financial Group 13F Portfolio

Portfolio Manager
Wills Financial Group LLC
Performance
+11.14% (2026 Q2)
AUM (13F)
$274.75M
# of Holdings
82
Performance Rank
N/A
Allocation (Top 20)
67.35%
Latest filing
Q2 2026

Wills Financial Group LLC Holdings Map

Top 50 Wills Financial Group LLC Holdings

Top 10 holdings

StockCompany% Port.SharesValueActivityOwnershipAvg. CostDate
BRK.B
BERKSHIRE HATHAWAY INC DEL
7.8%42.8K$21.4M
-2.88%(-1.27K)
2025-Q2: 46.0K shares2025-Q3: 45.4K shares2025-Q4: 45.0K shares2026-Q1: 44.1K shares2026-Q2: 42.8K shares
$492.93(+2.84%)
2026-06-30
AAPL
APPLE INC
5.92%56.2K$16.3M
-0.01%(-8)
2025-Q2: 57.4K shares2025-Q3: 56.9K shares2025-Q4: 56.6K shares2026-Q1: 56.2K shares2026-Q2: 56.2K shares
$232.26(+31.43%)
2026-06-30
PANW
PALO ALTO NETWORKS INC
5.61%45.2K$15.4M
-8.74%(-4.33K)
2025-Q2: 47.3K shares2025-Q3: 47.3K shares2025-Q4: 48.5K shares2026-Q1: 49.5K shares2026-Q2: 45.2K shares
$176.64(+124.19%)
2026-06-30
MSFT
MICROSOFT CORP
4.78%35.2K$13.1M
-0.20%(-72)
2025-Q2: 41.0K shares2025-Q3: 40.4K shares2025-Q4: 35.5K shares2026-Q1: 35.3K shares2026-Q2: 35.2K shares
$398.57(+24.67%)
2026-06-30
GOOGL
ALPHABET INC
4.15%31.9K$11.4M
-6.84%(-2.35K)
2025-Q2: 42.3K shares2025-Q3: 41.8K shares2025-Q4: 40.9K shares2026-Q1: 34.3K shares2026-Q2: 31.9K shares
$171.97(+101.41%)
2026-06-30
IAU
ISHARES GOLD TR
3.99%145.1K$11.0M
-0.78%(-1.14K)
2025-Q2: 115.1K shares2025-Q3: 134.0K shares2025-Q4: 147.1K shares2026-Q1: 146.3K shares2026-Q2: 145.1K shares
$57.97(+41.07%)
2026-06-30
LMT
LOCKHEED MARTIN CORP
3.8%20.5K$10.4M
-0.66%(-137)
2025-Q2: 21.4K shares2025-Q3: 21.2K shares2025-Q4: 21.2K shares2026-Q1: 20.6K shares2026-Q2: 20.5K shares
$466.24(+28.26%)
2026-06-30
AMZN
AMAZON COM INC
3.25%37.5K$8.9M
-0.42%(-158)
2025-Q2: 39.1K shares2025-Q3: 38.3K shares2025-Q4: 38.4K shares2026-Q1: 37.7K shares2026-Q2: 37.5K shares
$204.88(+29.41%)
2026-06-30
JPST
J P MORGAN EXCHANGE TRADED F
3.08%167.4K$8.5M
-2.45%(-4.21K)
2025-Q2: 6.5K shares2025-Q3: 153.3K shares2025-Q4: 169.5K shares2026-Q1: 171.6K shares2026-Q2: 167.4K shares
$50.70(-0.43%)
2026-06-30
PG
PROCTER & GAMBLE CO
2.67%50.0K$7.3M
+0.47%(+233)
2025-Q2: 50.7K shares2025-Q3: 50.2K shares2025-Q4: 51.1K shares2026-Q1: 49.7K shares2026-Q2: 50.0K shares
$168.57(-14.42%)
2026-06-30

About Wills Financial Group LLCโ€™s portfolio

Wills Financial Group LLC reports $274.75M in US-listed equity holdings across 82 positions in its most recent 13F filing. Its largest disclosed positions are BRK.B (7.8%), AAPL (5.9%) and PANW (5.6%). The top 20 holdings account for 67.35% of reported assets. Its disclosed equity book has returned +17.86% cumulatively over 5 quarters. Figures reflect the Q2 2026 filing.

Portfolio concentration

Portfolio concentration
BRK.B โ€” 8.2% ($21.42M)AAPL โ€” 6.2% ($16.26M)PANW โ€” 5.9% ($15.41M)MSFT โ€” 5.0% ($13.13M)GOOGL โ€” 4.4% ($11.41M)IAU โ€” 4.2% ($10.96M)LMT โ€” 4.0% ($10.44M)AMZN โ€” 3.4% ($8.94M)JPST โ€” 3.3% ($8.47M)PG โ€” 2.8% ($7.33M)Other โ€” 52.5% ($136.52M)
48%in top 10
  • BRK.B8.2%
  • AAPL6.2%
  • PANW5.9%
  • MSFT5.0%
  • GOOGL4.4%
  • IAU4.2%
  • LMT4.0%
  • AMZN3.4%
  • JPST3.3%
  • PG2.8%
  • Other52.5%

Portfolio changes

What the fund actually did

Every reported change this quarter, grouped by direction. The signal is in the rotation, not any single trade.

New buys
3
BMIBADGER METER INC1.1%
XYLXYLEM INC1.0%
DECKDECKERS OUTDOOR CORP0.5%
Added to
18
PFEPFIZER INC+13.0%
TSCOTRACTOR SUPPLY CO+38.2%
LLYELI LILLY & CO+29.0%
JPMJPMORGAN CHASE & CO+4.4%
+14 more
Trimmed
29
PANWPALO ALTO NETWORKS INC-8.7%
GOOGLALPHABET INC-6.8%
BRK.BBERKSHIRE HATHAWAY INC DEL-2.9%
DHRDANAHER CORP DEL-9.5%
+25 more

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Source filings

Holdings on this page are parsed from Wills Financial Group LLCโ€™s Form 13F filings with the U.S. Securities and Exchange Commission (CIK 2059579). View Wills Financial Group LLCโ€™s 13F filings on SEC

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