CEO Steve Ladd Huffman sells $2.66M of stock under 10b5-1 plan

Steve Ladd Huffman, CEO of Reddit, sold a total of 18,000 shares of Class A Common Stock on August 31, 2026. These shares were sold across four separate transactions at varying prices. Specifically, 10,200 shares were sold at $147.66 each, 7,000 shares at $148.35 each, 700 shares at $149.59 each, and a final 100 shares at $151.17 each.

These sales were conducted under a pre-arranged 10b5-1 trading plan. The filing indicates that prior to these sales, Mr. Huffman exercised options to acquire 18,000 shares at an exercise price of $25.29 per share. These options had an expiration date of December 25, 2033.

Following these transactions, Mr. Huffman's direct beneficial ownership in Reddit's Class A Common Stock, held by The XYZ Revocable Trust, decreased from 354,432 shares to 336,432 shares. The filing also notes additional indirect holdings through other trusts, including 68,966 shares in the EVS Trust - I, 6,897 shares in the JDI Trust - I, and 6,897 shares in the MLH Trust - I.

The filing does not provide any specific reasons for these sales, nor does it include any commentary from Mr. Huffman or the company regarding the transactions. The reporting date for these transactions is noted as August 31, 2026.