CEO Niraj Shah sells 69,000 shares for $7.1M under 10b5-1 plan

What did Wayfair Inc. announce?

Wayfair CEO Niraj Shah sold 69,000 Class A shares for $7,131,390 across prices of $98.27 to $106.09, a pre-arranged 10b5-1 plan sale that leaves him 291,137 shares.

Key details

• Sale executed 09/14/2026 in nine tranches at prices from $98.27 to $106.09, all coded S (open-market disposal).
• Shah's direct beneficial ownership fell to 291,137 Class A shares after the reported transactions.
• The filing also shows 22,857 shares with ownership details referenced to Footnote [F11].
• Form 4 signed 09/16/2026 by Enrique Colbert as attorney-in-fact; no derivative securities were reported.

Why it matters

This 4 reports an insider transaction at Wayfair Inc.. The likely share-price reaction reads as neutral.

More from Wayfair Inc.

• 4

  Sep 16, 2026
  Director Steven Conine sells 69,000 shares for $7.1M
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All Wayfair Inc. SEC filings →