Wayfair Inc. · W · 4 · Filed September 16, 2026

Director Steven Conine sells 69,000 shares for $7.1M

Insider trades

Insider sell

Source: SEC EDGAR, accession 0001616707-26-000164

What did Wayfair Inc. announce?

Director Steven Conine sold 69,000 Class A shares for $7,132,029.16 in an open-market sale made under a pre-arranged 10b5-1 trading plan.

Sale executed 09/14/2026 across nine tranches at prices from $98.32 to $106.09 per share.
Conine holds 291,073 Class A shares directly after the transaction, down from 360,073.
The filing states the sale was made under a Rule 10b5-1 pre-arranged trading plan.
Form 4 signed 09/16/2026 by attorney-in-fact Enrique Colbert; no derivative securities reported.

This 4 reports an insider transaction at Wayfair Inc.. The likely share-price reaction reads as neutral.

Neutral